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Meet the Board

Mr Phil Davies


Phil is a business development and marketing consultant based in Birkenhead. He has been involved in public engagement since 2007, working with Patient and Public Involvement (PPI) Forums, Local Involvement Networks (LINks) and Healthwatch, and has also worked in performance management for the Department of Health and NHS Northwest. He works extensively with local businesses throughout Wirral and Merseyside, in particular supporting them to improve their marketing activity.

Miss Victoria Adlard

Victoria was born in Wirral and educated at the University of Liverpool, and has spent most of her working life based in Liverpool and the north west. In previous employment she has worked in hospitality management; customer service; and health and safety, and volunteered with The Reader Organisation for a number of years. Her current role is at a prominent Liverpool arts organisation and registered charity, where she deals with contractual, HR and compliance issues.

Mrs Patricia Goulborn

Patti is an accountant who qualified with the Association of Chartered Certified Accountants in 1997 while working in an accountancy practice in Birkenhead. She moved into the commercial sector working as a Finance Manager in a Housing Association, a construction industry company and a transport company. Patti then undertook a change of role to internal audit and risk management at a social care charity before deciding that she missed public practice and working with a variety of clients. She now runs her own accountancy practice and works with a variety of local businesses and social enterprises. It was her experience working in the Social Care Sector that led to Patti becoming involved with Healthwatch as it is a sector that she passionately believes in helping. Patti has been married to Peter for many years and helps out with the admin duties of his PA Hire company.

Mr Mike Sowden

Mike Sowden, now semi-retired is an IT and infrastructure specialist with more than 3 decades of experience across many platforms and technologies. Worldwide, he has launched many technical firsts, including; integrated database captioning and voting systems for broadcast media, data capture engines for pollsters and bi-directional communications across electronic, voice and IVR systems. Mike was also Chief Executive Officer of a private company developing software for the hair and beauty sector, which grew worldwide, over 15 years, to become the largest International vendor, in its sector, with more than 11,000 salons across 46 countries. Mike’s client list includes Granada Television, British Telecom, National Opinion Polls, Estee Lauder (Aveda), Proctor and Gamble, L’Oreal and WHSmith, to name but a few. Notably, Mike was also the consultant of choice, retained by British Telecom following their commission by the Labour government to launch electronic voting. Mike advised and project managed the implementation of a trial for local elections across 7 wards from in both Leeds and Liverpool. Mike received an award for his contribution to the project. Mike has also assisted countless charitable organisations, such as RNID, to encourage repeat giving through his premium rate text service, Textaid™. In his spare time, Mike is an extreme sports enthusiast, licensed skydiver and local radio presenter.

Quarterly board meeting minutes can be obtained by contacting the team.